Key Takeaways
To transform your agent real estate website into a lead-generating powerhouse, focus on:
- creating a user-friendly design
- providing engaging and valuable content
- incorporating clear, compelling CTAs
Introduction
According to the National Association of Realtors 2023 Member Profile, 57% of Realtors generated zero business from their website. Not generating leads is anxiety producing and can lead to feelings of shame, especially when the cost to maintain an agent real estate website can be $350 – $500 per month.
Your website is the strategic hub of your marketing efforts. It’s where potential clients come to learn about your services, browse listings, and ultimately decide if they want to work with you.
If your agent real estate website isn’t generating the leads you need, it might be due to one of these three common issues. But don’t worry—I’ll also provide actionable tips on how to fix them!
1. Poor Website Design
1. Poor Website Design Problem
If your agent real estate website is cluttered, difficult to navigate, or not mobile-friendly, visitors will quickly become frustrated and leave. A poor user experience can significantly reduce the chances of converting visitors into leads.
Solution
- Improve Page Load Times: Compress images, use a reliable hosting service, and optimize your site’s code to reduce loading times. Fast websites keep visitors engaged and reduce bounce rates.
- Simplify Navigation: Ensure your menu is intuitive and categories are clearly labeled. Use a clean, modern design that guides users effortlessly through your site.
- Optimize for Mobile: With over half of web traffic coming from mobile devices, a responsive design is crucial. Test your site on various devices to ensure it looks and works great everywhere.
2. Insufficient or Boring Content
2. Insufficient or Boring Content Problem
Content is king, and if your website lacks valuable, relevant, and engaging content, visitors won’t stick around. Poorly written or generic content can actually hurt your business and turn leads away.
Solution
- Analyze Existing Content in Google Analytics:
- Check engagement rate for the most popular pages on your website. A low engagement rate indicates a problem with content value. It’s time to rewrite popular content for better readability and to improve the value of the content.
- Check organic search traffic: If you’re not receiving organic search traffic, or your numbers are low, it’s time to optimize existing content for SEO.
- Create Valuable Content: If you don’t already have a blog, it’s time to implement one. Without it, your website won’t rank in search engines except for when users search for your name, which doesn’t help potential clients who never heard of you find you online. To create valuable content means writing content that:
- Teaches the reader something new about the buying or selling process
- Gives the reader actionable advice
- Solves a pain point, a problem that the reader faces, like a problem before closing
- Experiences your personality to develop your personal brand
3. Lack of Clear Call-to-Actions
3. Lack of Clear Call-to-ActionsProblem
Even if your agent real estate website is beautifully designed and full of great content, you won’t get leads if visitors don’t know what to do next. Weak or missing CTAs can leave potential clients at a dead end.
Solution
- Offer Value: Instead of generic “Contact Us” buttons, use CTAs that provide value, like “Get a Free Market Analysis,” or “Schedule a Free Consultation,” or “Download our Guide to Buying Real Estate in [your local area].”
- Strategic Placement: Place CTAs in high-visibility areas like a button in the header, or a subscribe form in the middle or at the end of blog posts. Ensure they stand out with contrasting colors and compelling text.
- Test and Optimize: Regularly test different CTA designs, placements, and wording to see what works best. Use tools like A/B testing to refine your strategy and improve conversion rates.
Conclusion
Your agent real estate website is a powerful tool in your digital marketing arsenal. By investing time and effort into optimizing its design, content, and user experience, you can significantly boost your lead generation efforts. Remember, a well-crafted website not only attracts visitors but also builds trust and encourages them to act.
Do you need help identifying why your website may be turning business away? Book a FREE call and we can look at the problem together.
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In today’s sales environment, success hinges on a strong digital presence to build relationships with prospective clients.
This guide is designed to empower women in real estate with the knowledge to create a self-sufficient digital marketing system, enabling them to scale their efforts and build a thriving business.
