The real estate industry’s marketing status quo has failed to evolve with the times. The focus on promoting brokerages interests over individual agents and reliance on antiquated lead generation methods keeps women in real estate dependent on expensive marketing solutions to save time.
With 57% of Realtors generating no business from their websites in 2022 (figure 1) and only 11% of Realtors seeing returns from social media compared to 96% of marketers in general (figure 2), it’s clear that the status quo isn’t working.
Women in real estate deserve strategic, modern marketing education and tools that truly drive results.
If you want to stop wasting valuable time and money, and actually generate business in a strategic and efficient way, you’re in the right place.
Generate leads, and grow referrals and repeat business… for real.
Because I know you need a breakthrough to grow your business in an insightful way, I’ve created a dynamic, and collaborative framework to equip women in real estate with effective marketing skills that attract more clients and grow thriving businesses.
My Process
My process is based on industry best practices and 20 years of experience, both as a Realtor and a marketing executive. I’ve scaled what I would do for any large business down to the nuts and bolts for independent real estate agents and teams.
We end up creating a robust marketing plan and ecosystem unique to YOU, that you can revise, repeat, and scale over and over again, resulting in a powerful brand your audience will trust, and a strong online presence that attracts highly qualified leads so you can close more business.
01
Business Strategy and Goals
We take a holistic approach to business growth, setting financial goals while clarifying why you want to grow, who you want to work with, and how you want to work.
02
Brand Voice and Personas
A clear brand strategy is key to standing out. We define your unique value proposition and brand voice, along with visual elements, to create messaging that resonates with your brand personas.
03
Client Journey Mapping
We create a strategic roadmap based on your goals, and client’s needs and touchpoints, resulting in a multi-channel marketing plan that includes content marketing, email marketing, social media, and others.
04
Build a Strong Online Presence
During this phase, your customized marketing plan and system come to life, and you begin to build the capacity to become your own real estate marketing maven.
05
Optimization
We assess your marketing outcomes to identify what worked and what didn’t, informing the next campaign. This critical step ensures better results and optimizes your time and budget.
06
Revise & Repeat
We apply our learnings to the next campaign, then implement it again. Consistent iteration of the plan leads to sustainable growth.
Need my help with marketing?
Book a complimentary strategy call to discuss how your marketing is currently working for you, and to learn how I can help.
Stop wasting time and money on outdated marketing strategies. Working with me is a smart investment in the long-term growth of your business. Here are six great reasons to get started today:
01
You’re business isn’t growing
Your business has plateaued, and you need a breakthrough. With my guidance, we will build on your success to unlock strategies that will move your business forward and achieve sustainable growth.
02
You Need Support & Accountability
Being a solopreneur can be a solitary journey, and overwhelming at times. Working with me ensures you have a knowledgeable ally in your corner, ready to guide you through the challenges and celebrate your successes.
03
You’re Doing “Me Too” Marketing
You’re guilty of “me too” marketing if your marketing looks and sounds just like your competitors. This tactic is a business killer, so I’ll help you define your unique brand to highlight your value over the competition.
04
You’re Doing Random Acts of Marketing
Random acts of marketing may yield sporadic results, but a cohesive and strategic approach is key to long-term success.
05
It’s Cost-Effective Learning
No more wasting time and resources on trial and error, or one-size-fits-all programs! I will teach you the specific skills you need to maintain and scale your plan and fast-track the learning process.
06
Gain More Freedom and Autonomy
Armed with clear goals, a cohesive marketing plan, and streamlined processes, you’ll have more time to enjoy your successes!
Need my help with marketing?
Book a complimentary strategy call to discuss how your marketing is currently working for you, and to learn how I can help.
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