Key Takeaways
- A real estate value website allows complete control over content and SEO, leading to better visibility.
- A dedicated website helps in building your personal brand and engaging directly with clients.
- Investing in a real estate value website is crucial for long-term success in the digital age.
Introduction
When I left my marketing career and became a Realtor® in 2014, I knew I needed something to set me apart in the fiercely competitive Atlanta real estate market. Also, I’m not from the area, and I needed to build my sphere of influence. I volunteered for everything, but none of it would help if I didn’t have a way to reinforce my value and stay top-of-mind with these people. The solution was to build a real estate value website and start a blog.
After about a year of consistent local SEO—search engine optimization—marketing, I literally had buyers and sellers who were NOT in my sphere contacting me for real estate services. In fact, on average, I generated 30% of my new business through my website.
The Pitfalls of Relying on Broker Websites
If you don’t have your own dedicated real estate value website:
- Potential sellers won’t find you when they search the internet for local agents.
- You won’t build trust and credibility with potential clients because a website is expected of legitimate businesses.
- All of the social media marketing you are doing will send new leads to your broker’s website, and you risk losing the lead you’ve worked so hard to capture.
Having a webpage on your broker’s website is like renting while having your own website is like owning a home. When you rent space on your broker’s site, you’re not building your own brand equity. Creating your own website, your digital home, lets you invest in your brand equity and supports the long-term growth of your business.
The Benefits of Owning Your Digital Home
A website serves as the foundation of your digital lead generation marketing efforts to reliably produce results and grow your business. When set up correctly, you’ll be able to measure the results of your efforts too, and track costs.
Just as important, you’ll have complete control over the content and can optimize it for search engines, improving your visibility online and attracting more clients organically.
Managing your own website is not as hard as you think with today’s website builders and hosting services.
Building Your Brand with a Real Estate Value Website
Your digital home is a strategic tool for showcasing your expertise, sharing success stories, and directly engaging with potential clients. It enhances your credibility and portrays you as a serious and legitimate business.
Through valuable blog posts, market analyses, and client testimonials, your website highlights your expertise and success in the real estate market and will set you apart from competitors who don’t have a strong online presence.
Investing in Your Strategic Digital Presence
While there are costs associated with owning a website, this is a strategic investment in your brand, an enhancement of your marketability, and a testament to your commitment to providing exceptional service.
This is not to say that one website will solve your lead generation woes. It’s the beginning of creating an effective and efficient digital marketing strategy and system with email marketing, content marketing, SEO marketing, and social media marketing to build a strong digital presence that attracts new business, and it pays off. My average return on total investment each year was 800%.
Real estate agents who invest time in SEO make 2-3x more sales every month than those who don’t. In fact, I generated 30% of my business with local SEO.
Conclusion
My journey from a marketing professional to a successful realtor in the competitive Atlanta market underscores the undeniable value of having a personal real estate value website. A personal digital home not only distinguishes you in a crowded field but also serves as a pivotal platform for building and reinforcing your unique brand far beyond the limitations of broker-provided web pages and social media profiles.
By focusing on creating a real estate value website, you position yourself for greater success and differentiation in the competitive real estate market.
Download the Ultimate Guide to Digital Marketing Tools for Real Estate
Grab your FREE copy of this valuable guide today!
In today’s sales environment, success hinges on a strong digital presence to build relationships with prospective clients.
This guide is designed to empower women in real estate with the knowledge to create a self-sufficient digital marketing system, enabling them to scale their efforts and build a thriving business.
