Welcome
I’m Michelle. I’m a real estate marketing educator and consultant. I live in Atlanta with my husband, two kids, and way too many pets. I’m a marketing expert, Realtor, DIY fanatic, and outdoor enthusiast.
Originally from Chicago, I earned my B.S. in business administration and marketing strategy from DePaul University. After more than 10 years as a marketing and branding expert in the non-profit industry, life necessitated a change, so I became a solopreneur 2013.
I was inspired to become a Realtor and quickly grew my business by consistently creating valuable content people wanted to read. I told the story of my brand and how I approach buying and selling real estate, along with providing insightful information to demystify the real estate process. I ended up systematically building my business without cold calling or door knocking.
Those outdated techniques for lead generation don’t work for the “modern” woman with a partner, two kids, and way too many pets.
Now, I’m back to my marketing roots, and it is my mission is to equip women in real estate with effective digital marketing skills that attract more clients and grow thriving businesses.
When I first started my real estate business, I thought I needed to buy selling systems and other programs to grow my business, only to find that those programs were built using outdated methods that didn’t work for me, a modern woman. Tapping into my marketing expertise, I realized I could build my real estate brand and online presence using reliable marketing strategies, and it worked.
Using a marketing framework I created for my real estate business, I generated 30% of my business through my website. Now I worked 1:1 with other women in real estate to build an authentic brand identity, a unique messaging platform, and a consistent marketing plan and digital system to grow a thriving, independent real estate business.
Check out my full process on the Work with Me page.
Need my help with marketing?
Book a complimentary strategy call to discuss how your marketing is currently working for you, and to learn how I can help.